Origin of Public Relations
"When I came back to the United States from the war, I decided that if you could use propaganda for war, you could certainly use it for peace. Propaganda got to be a bad word because of the Germans using it, so what I did was to try to find some other words. We found the words Counsel on Public Relations"
by: Edward Bernays, the self-appointed "Father" of Public Relations
Purpose of Public Relations
Public relations has a point and purpose which are to sway people to do what you want. It’s that fundamental.
It is to influence specific decision makers to do what you want them to do.
Public Relations Trends
Advertising dollars in traditional media productions have declined and many traditional media outlets are seeing declining circulation in favor of online and social media news sources.
Increasingly, companies are utilizing social media channels, such as blogs and Microblogging. Social media has increased the speed of breaking news, creating greater time constraints on responses to current events.