Your Publicity Company, Inc. - Public Relations & Advertising
Your Publicity Company is a national public relations firm designed around you. Our goal is to successfully promote and market your brand, business, art, book or music… anything you need to get to the public. We accomplish this by using the media outlets (TV, radio and print) and social media. We work to get your product or message on national TV and radio shows, secure featured write-ups in magazines, blogs, newsprint and other print outlets. We accomplish this through weekly pitches, press releases and other promotional means.
By using national public relations campaigns, you work to build a resume for yourself. You build credibility and levels of expertise you can use when attracting new customers regardless where you live. While we take you across the country, we also work to secure interviews and opportunities in your local area as well.
Just like clothing, every business and client has different needs therefore we can’t issue one specific style or size; we don’t cookie cutter your plan. We sit down and customize a plan of action that suits your goals and needs.
The dedicated staff has over 9 years working in the public relations and entertainment industry. With experience like that, you can’t go wrong.
Our services include but not limited to:
· Professionally written press releases, submitted to outlets national and local and posted online
· Weekly pitches to radio and TV and print
· Social media promotions and networking
· Brand and product launch/promotions
· Radio tours
· Event promotion and collaboration
· Book signings and CD release parties
· AND SO MUCH MORE
What is Public Relations?
A basic definition of public relations is to shape and maintain the image of a company, organization or individual in the eyes of the client's various "publics." What is a "public" exactly? A public, in PR terms, is anyone who ever has or ever will form an opinion about the client.
Depending on the nature of the client's work, these publics could include clients, potential clients, voters, members of the local community, members of the media, students, parents of students, online fans groups, foreign citizens -- the list is endless.
Public relations success requires a deep understanding of the interests and concerns of each the client's many publics. The public relations professional must know how to effectively address those concerns using the most powerful tool of the PR trade: publicity [source: Bureau of Labor Statistics].
In many cases, the chief duty of the public relations professional is to draft press releases, which are sent to targeted members of the media. But to limit the scope of the public relations definition to publicity alone would be to underestimate the growing influence and reach of PR.
Your Publicity Company, Inc. does much more than sit behind a desk faxing out press releases. It's our mission to organize community outreach and volunteer programs. It's our objective to cultivate relationships with potential investor and it's our purpose to insure our clients go on radio and cable TV news programs to answer the tough questions.
FOLLOW US HERE
What We Do
Day to day, Your Publicity Company, Inc. looks for opportunities to deliver appropriate messages to their audiences. This may include planning events or speaking engagements. We will be "pitching" story ideas to reporters to get them interested in covering subjects important to your client or company.
We work on the strategy of an overall communications program-in essence. For example, consumer products companies may launch new products or product campaigns to tie in with particular holidays or other dates important to the retail industry.
Your Publicity Company, Inc. is always involved in these programs, as we'll be working on finding methods outside of traditional advertising and sales to get the word out to potential customers.
Your Publicity Company, Inc. may also serve as your company's spokesperson, disseminating information about your company to the media or directly to key audiences.
Origin of Public Relations
"When I came back to the United States from the war, I decided that if you could use propaganda for war, you could certainly use it for peace. Propaganda got to be a bad word because of the Germans using it, so what I did was to try to find some other words. We found the words Counsel on Public Relations"
by: Edward Bernays, the self-appointed "Father" of Public Relations
Public Relations Activities
Purpose of Public Relations
Public relations has a point and purpose which are to sway people to do what you want. It’s that fundamental.
It is to influence specific decision makers to do what you want them to do.
Public Relations Trends
Advertising dollars in traditional media productions have declined and many traditional media outlets are seeing declining circulation in favor of online and social media news sources.
Increasingly, companies are utilizing social media channels, such as blogs and Microblogging. Social media has increased the speed of breaking news, creating greater time constraints on responses to current events.